Everyone is on social media platforms nowadays. If you own or manage a business, and you’re not taking advantage of this, you’re making a huge mistake! Sharing and posting your content can help you reach a wider audience. In today’s article, we’re going over how a solid social media presence can help you grow your website and business.
Which Social Media Platform Should I Focus On?
One of the most common questions we get from our clients is what social media platform they should focus on. Ideally, you would like a solid presence on all leading platforms like Twitter, Facebook, Instagram, and TikTok, but that’s not realistic. Therefore, it’s essential to focus on the platform that will help you reach your audience.
You can do this by setting up buyer personas. Buyer personas allow you to understand your customers better. This will give you some insight into the social media platforms your target audience uses. Focusing on these platforms will help you reach a broader target audience. Once you know what platform you should focus on, you can experience some of these benefits:
1. Humanizing Your Brand
One of the most significant benefits of social media is creating legitimate human connections with your target audience. Introducing your followers to the people who make up your business humanizes your brand, making it more likely for potential customers to choose your company. You can also showcase how existing customers use and benefit from your product or service.
You can also use social media to showcase your brand values. If potential customers feel they can relate to your business, they’re more likely to choose your business when they need your products or services.
2. Increase Your Website Traffic
Of course, the main benefit of social media is that it can drive more content to your website. Sharing content from your website to your social channels is a great way to drive readers to your site as soon as you publish a new post. You can tease your post on social media and encourage your followers to read the rest of the post on your website.
You can also draw more eyes to your website by engaging in social chats. Showcase your expertise in these chats, improving the chances someone new clicks on your website. Be sure to include your website address in the bio of all your social media profiles, so more people click on your website.
3. Go Viral
It’s both an exciting and frightening prospect. Any of us can go viral at any given moment. The more people who like, comment on, and share your post, the more people will see it. All it takes is one clever or helpful post for your social media page to blow up!
Because of this, it’s vital to ensure everything you put on your social media pages is something you’re comfortable sharing. You can help increase your chances of going viral by asking your followers to share your post.
Are You In Need of SEO Help?
Growing your website can be challenging. That’s why our team here at R5 Website Management is here to help. We offer a wide range of SEO services to help grow your website. Contact us today to find out how we can help.