When you are running an online business, there is a lot to do. Whether you are online exclusively or if you are storefront and online, there is a lot that goes into running a successful business. SEO strategies are an important thing to think about for your webpage.
Blog posts are a common practice for boosting your site. There are certain techniques that can be put into place to help people reach you and your site better. If you continue to read below we will go over some friendly blog post tips for your online business.
1. Keywords Are Key
Keywords are particular words or phrases that are used in blogs that help drive people to your site. These words are very important to add to your content to make you show up on google more. The words can’t just be any words, they are ones that are relevant to the content in the blog and mean something to your business.
There are different ways you can go about figuring the keywords that are going to most benefit you. Look for things like:
- Keyword Tool App or Site
- Google Analytics
2. Social Media Is Gaining Popularity
Social media has its pros and cons, but it can be a very beneficial asset to small businesses. It is a widely-spread tool that people use to search for companies and businesses. That is what makes it a great place to advertise. Blog content can be linked with just a few easy steps and also have the potential to continue to be shared by people. It makes for very little effort and big results.
3. Where Should You Put The Keywords
Once you have discovered what your keywords should be and need to be then you will go back to your blog. If the blog is already written, then you will just go through it and place keywords in the blog. Randomly placing them throughout it. If you haven’t written it yet, then you will just want to make sure that the list of keywords that you have are included in the content you are writing.
There are some helpful tips to think about when you are placing your keywords. It is recommended that you add your words to certain areas for the best results. Some of those areas are:
- The Title of The Blog
- Meta Descriptions Should Always Have Keywords
- The Introductory Paragraph and the Closing Paragraph
- The Headings In You Blog Should Have Keywords
Some think that by adding these words in as many places as they can the better. That is actually not the case. There is such a thing as putting it in there too much. One of the downfalls that can happen is that it makes the content hard to read and not make sense. Almost like it is computerized instead of generically written.
4. Headers Should Be Informative
The headers that you choose for your blog should be informative about what is being discussed. Putting in those keywords is very important to the ranking of your post. Someone may only be looking for a certain topic within the article and doesn’t want to read all of it. When your headers are informed about what is being discussed, they can scroll until they see what they are looking for.
5. Call To Action Should Be Straight To The Point
The call to action in your blog post is all about giving the information that the reader needs to contact you. You don’t want to make it too long or too wordy. This should be straight to the point and give the information they need about where you serve, who you serve, and how to contact you.
Contact Us Today For an SEO Analysis
If you would like to meet with one of our SEO experts for an analysis of your website, get in touch with us today. Fill out our form here and we’ll be glad to get back in touch with you.