Search engine optimization is a great way to get your website noticed, but it can also harm your website if you over optimize it. For example, if you use too many of the same keywords, your website could be flagged by search engines as spam. Luckily R5 Website Management specializes in SEO and can help. Here are some ways that you might be over optimizing your site.
Spamdexing is also referred to as keyword stuffing. It is the practice of filling a web page with keywords in an attempt to manipulate a site’s search engine rankings or fool search engines into thinking the site is more relevant than it actually is. The best way to avoid this is to stick to 1 keyword every 200 words in your content.
Targeting Non-Relevant Keywords
It is also possible to over optimize by targeting too many keywords or non-relevant keywords, which can lead to a decrease in the page’s quality score. Search engines use algorithms that analyze the content of the page to determine its relevance to a certain keyword. When too many non-relevant keywords are targeted, it dilutes the relevance of the page and leads to a decrease in your quality score which can lead to lower rankings. Which is exactly the opposite of what you want to occur.
Overuse of Anchor Links
Another way your site could be over optimized is through the overuse of anchor links. Anchor links are text or images on a web page that, when clicked, take you to another section of the same page or to a different page on the site. The problem of keyword stuffing returns when you have too many anchor links containing keywords.
Insufficient Linking Strategy
You will also want to avoid linking to sites with low domain authority as this shows poor linking strategy. These links can negatively influence the ranking of your page in the SEO results, and can even lead to a penalty from Google. To gain a stronger authority, avoid publishing content that links only to internal pages, instead, use deeper internal links.
When a website only links to internal pages, it gives the impression that the website is not as authoritative as it could be, and will be viewed as not trustworthy by the search engines. Deep internal links, show that the website is more comprehensive and will lead to better ranking in SEO results.
This one seems self-explanatory, but you should not be creating duplicate content. Why? Because duplicate content confuses the search engines, which can lead to lower rankings or even being removed from the index. Additionally, it negatively impacts the user experience, as they may be presented with the same content multiple times. The goal is to always create original, fresh, accurate and helpful content every time to avoid this.
Incorrect Domain and Header Use
When creating your domain, you don’t want to be penalized for keyword stuffing here. As for the headers, your pages should contain only 1 H1 followed by its respective H2’s and H3’s as needed. This is important because having a simple domain helps your targeted audience remember your website. Additionally, having the correct header hierarchy can help search engine algorithms to index your pages more efficiently. All going towards a better SEO ranking.
Contact Us Today For A Free Strategy Session
It is possible that your site is not ranking high in SEO because there is not enough optimization or there is too much. Whatever the issue, contact R5 Website Management today for a free strategy session. Our team can help you get your site’s SEO back on track and maintain it. Talk with our team today and learn of all the ways we can service your website to bring in more organic traffic.