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How Does Page Speed Affect My SEO?

How Does Page Speed Affect My SEO?

Keelie Reason

February 22, 2024

Running a successful small business can be complicated, but it doesn’t have to be. If you wonder why your website isn’t where you want it to be, perhaps it has to do with your page loading speed. Luckily, R5 Website Management can provide you with some solutions. Learn what slow page speed is, what it should be and how to improve it on your site.

What Should Your Website Load Speed Be?

If you are unfamiliar with load speed, it is the average amount of time it takes for your webpage to load. Your goal load speed should be between 2-3 seconds. Anything longer than 3 seconds people will begin looking for another site with a fast loading speed. Load speed doesn’t refer to how long the entire website loads. It is about how fast your first segment loads. 

Your goal load speed for your webpage should be around 2 seconds. The first 2 seconds it takes to load your webpage is the amount of time you have to make a good first impression. You have 2 seconds to attract attention and keep it! A fast load speed also promotes visitors to return to your site and stay longer, therefore boosting your SEO! If you’re curious how page speed affects SEO, then let us work with you. 

What Affects Website Speed?

If your webpage struggles to load quickly it could be due to a number of reasons. If you have unoptimized images, too many ads, large media files or unnecessary plugins. All of these factors play a part in how site speed affects SEO. If you are in a small business that requires images to attract the attention of your consumer, then you need to make sure you are optimizing your images. In other words, reduce the file size of your image as much as possible without affecting the quality to increase load speeds.

How To Determine Your Own Load Speed

It’s easy to determine what your own page load speed is. Visit this Google Pagespeed Insights and enter in your web address! This site by Google will analyze your load speed and break it down to let you know what should be fixed on your webpage. It also analyzes load speeds for mobile and desktop versions!

The first step to fixing your load speed is by knowing what it is currently. Google Pagespeed Insights is a great tool to use to know where to start! A good load speed helps your site to rank higher and improves your SEO and a bad one can cause your site to sink. Once you learn your page speed you can then begin taking steps to improve your load speed to the goal of 2-3 seconds! 

Call Today For Your Free Strategy Session

If you are ready to take your website to the next level and want to increase your page speed. Then call R5 Website Management today for your free strategy session! We specialize in all things SEO, including page load speed. We are confident that we can assist you and provide you with solutions to your page’s load speed.

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