Writing great service page content for your website is crucial to conversions. If your content doesn’t resonate with the reader or is missing information, they will not stick around to find out what all you have to offer. Here at R5 Website Management, we offer professional copywriting services to our clients. We use this same format when we are writing service pages and city pages for our clients, ensuring that the entire page is optimized for search engines and your target audience.
How to Write Service Page Content For Your Website
Start with a three-sentence opener that has the company’s name, areas they serve, and any primary keywords being targeted on the page. Make sure this opening section is friendly and sets the tone for the rest of the web page.
Section 1: Reasons to Hire The Company
This section should have 2 paragraphs that are no more than 3 sentences long. The first paragraph should aim to build trust with the reader that the company is qualified and capable of doing the job. For example, if they are licensed, have additional education, or have a unique offering to their clients, it should be talked about now.
The second paragraph should address the expectations a customer can have when hiring the company. For example, if a company offers 24/7 services or a quick response time on requests, you would share that in this section. This is where you can convert potential clients by clearly communicating your service beliefs.
Section 2: Services The Company Offers
This section should be made up of 3 parts that include an introductory paragraph, a bullet list, and a short conclusion. Start with 2-3 sentences using the broad services the company provides. In the bullet list, you will highlight specific information about the company.
For example, a garage door company would repair broken:
- Springs
- Hinges
- Panels
- Tracks
- Doors
- Openers
- Remotes
- And more…
Since you can’t write an exhaustive list of the specific services the company offers, use this paragraph to communicate that to the reader.
Heading 3: Option FAQ Section
If you write a lot of service or city pages for a website, you need to find ways to vary the content. Creating a short FAQ section is a good way to add relevant information to a page.
To create this section, plug the primary keyword of the page into the website to answer the public. This website will give you common questions that people are searching for in Google. Just choose 3 questions and write about 50 words to answer the question.
Common website content questions include:
1. What is SEO Website Content?
Content plays a core role in a website’s ability to rank in organic search results. Best SEO content practices include keeping the readability score to no greater than 7, using keywords naturally, and providing quality information. Content should be easy to skim by using descriptive headers every 2 paragraphs.
2. Why Update Service Page Content?
Giving the content on your site an upgrade can have many benefits for SEO as long as it is done correctly. Adding new keywords and republishing the page are part of on-page strategies to get a page to rank. Since you do not know why a page might be ranking in organic search results, it’s best to write chunks of new content.
3. Can I Copy Website Content?
The general rule of thumb is that you cannot copy website content and publish it on another page, even if it is on your website. However, if you need to copy and paste content from one page or site to another, no-index the duplicate page.
Heading 4: Local City Page Information
Use Wikipedia to find the county the town is located in and other local information if available. If you were to write about Dallas, Texas, you could highlight that it is the seat of Dallas County. Also, you could share that it is the ninth most populated city in the United States.
If you plan to write multiple separate pages on the same website for a specific city, you will need to vary the information that you put into this section. Otherwise, it will be too similar to other pages on the site. There are a few things you can do to incorporate different information in this section.
For example, you can write:
- Directions to a local business from major cities.
- A newcomer’s guide where you highlight local restaurants and places to take your family.
- Historical information about when the city was founded, popular leaders, and interesting facts.
The most important part of this section is to talk about local things that tie the content to the area. Try to mention specific counties, nearby cities, roadways, and any other local markers.
Heading 5: The Closing Call to Action
1 paragraph closer that includes the company’s name, the area they serve, and the targeted keyword for the page. Make sure you give a direct call to action, such as, call us now for service, get in touch with us today, or fill out our contact form, and we’ll get back to you.
Contact us Today For Website Content
R5 Website Management offers content writing to our clients. We have worked with over 500 businesses, writing high-converting service page content for just about every industry. Get in touch with us today so we can evaluate your needs and get started on your order. We look forward to working with you!
