Is Blogging Really Important For My Online Business?

is blogging important

You have a lot of interesting and insightful things to say! So shouldn’t you share those things with potential customers? Blogging is an excellent way to share information with your target audience. It’s also a vital aspect of SEO. Today’s article will go over why blogging is important for your website. 

Why Is Blogging Important?

Blogging is a great way to establish yourself as an authoritative figure within your industry. Regularly posting insightful and topical content on your website will show search engines that they can trust you. This increases your chances of landing highly in searches which will organically boost your traffic.

On top of improving your search ranking, it can also boost your sales. If potential customers view your business as an authoritative source, they’re more likely to choose you when they need your products or services. This level of trust is fundamental when growing your brand. 

Satisfy Google’s EAT Principle 

Google’s EAT principle (expertise, authoritativeness, and trustworthiness) is imperative to follow for website managers and owners. In terms of reliability, Google prioritizes websites that meet this principle as it’s what their users are looking for. Therefore, it must be what you prioritize.

Updating your website frequently with blogs littered with research-backed information can help you satisfy this principle. You can better understand your target audience’s data by using buyer personas. These personas help you understand what potential customers are using Google for. 

Keep Potential Customers Coming Back

One of the significant benefits of blogging is that it makes your website look like a source of authority. When you are a source of authority, potential customers will return to your website when they need an update on your industry. The more people come back, the higher their chances of becoming repeat customers. 

People returning to your website will also help you in search rankings. As we mentioned earlier, Google looks for authoritativeness and trustworthiness. If Google users are constantly returning to your website, chances are they view your website as trustworthy and a source of authority. 


Keyword research is quite possibly the most critical part of SEO. This research helps you determine what your target audience is searching for. Blogging provides you with an excellent opportunity to place these keywords throughout your content. 

However, it’s important that you don’t spam your content with keywords. Google will see this and likely mark this content as spam. This will essentially send your website to the bottom of search rankings. 

Do You Need SEO Help?

Managing your website’s search engine optimization can be difficult, especially with your busy schedule. That’s why our team here at R5 Website Management is here to help. We offer a wide range of SEO services to help you get the most out of your website. Contact us today to find out how we can help you.