Position 0 is arguably the most coveted and highly sought after marketing achievement on the internet. This is the Google result that gets your business’s website at the very top of the page. As a business owner, you should be doing everything that you can to rank higher on Google and get your website to this coveted position 0. Our team here at R5 Management is here to help you accomplish that goal through effective search engine optimization.
Featured Snippets
A featured snippet is displayed in the search results and has an answer to the user’s question. In order to get a snippet feature, you need to write a concise enough answer to the question and hit the main highlights. Generally, a featured snippet is 40-50 words or roughly 300 characters.
Snippets will appear in position 0 along with a dropdown menu of other questions that people often ask.
Create FAQ Style Questions in Your Content
One of the most important things to remember when it comes to SEO is that the average search engine user is asking Google questions. You can use keyword databases to help you find commonly asked questions relating to the keyword that you are talking about in your content. You should always aim to answer 4-5 of these questions with short answers. This will boost your chances of appearing in the Google search results. Understanding search intent is key to answering these questions effectively and providing real value to your target audience.
Target Multiple Long-Tail Keywords
It’s great to get your website at that coveted position 0 for one of your target keywords. What’s even better than that? Having the same content pop up at position 0 for multiple different keywords. Long-tail keyword phrases can help your website rank for more than one keyword at a time.
If you see that one of your articles is gaining organic traffic, you should add related search phrases to it. This will help boost the page on other searches. The more and more your website pops up the more likely people are to click on it.
Provide Helpful Information
Perhaps the most important part is to provide actual useful information in your content. This is the best way to keep people coming back to your post. If you can answer someone’s question, Google will pick up that you are a reliable source. Once Google deems you reliable, you are more and more likely to rise up the results. Google’s algorithm prioritizes helpful content that aligns with search intent, so making sure your content truly answers users’ questions is a direct ranking factor.
Upgrade Any Blogs That Are Getting Traffic
If you notice that a blog on your site is getting traffic, then it’s a good candidate for an upgrade. You’re basically adding fuel to the fire with this type of strategy. Giving Google more of what it wants will usually produce good results for you.
This will require you to do some additional keyword research. See what the post is ranking for and add in related search terms. Just plug that main keyword into Google and see what other phrases come up. Add those phrases into your existing content.
The best thing you can do to upgrade your content is to add more sections into the post. One of the ways we do this is by adding a section for commonly asked questions. We use questions we’ve found on Answer the Public and write answers to about 4-5 searched phrases. This helps to create content that better aligns with search intent and boosts your Google ranking.
We Can Help Rank Your Article
Our team here at R5 Management is dedicated to helping your business’s website rank higher on Google. We specialize in on-site SEO and search engine optimization, ensuring that your website meets all the ranking factors that search engines like Google prioritize. Our number one goal is to help your website reach that coveted position 0 ranking. Contact us today to find out how exactly we can help you achieve that.
