If you have any experience trying to conquer the world of Search Engine Optimization, you know how difficult it can be. One of the main reasons why it’s so difficult is because it’s ever-changing. What works one week may harm your website the next. In this article, our team here at R5 Management lists some small business SEO strategies for 2021.
Check Your Vitals
One of the biggest mistakes small business owners make with their websites is ignoring their vitals or not checking on the vitals. Bad website vitals can hurt you in a couple of different ways. One, Google knows when your website has long loading times or has multiple links that are dead. This leads Google to believe your website isn’t good enough to recommend to its users.
Secondly, weak website vitals can turn off any potential customers. If someone visits your website and it takes too long to load or pages or dead, what do you think their first impression of your website will be? There are resources available to you so you can check on your website’s vitals.
Focus on Passages
Google recently unleashed a new feature known as “passages.” This feature allows Google to rank specific sections of a page independently. This recent change will impact a large number of searches, so it’s important to know how it affects the search parameters and how you can take advantage of it.
This feature allows Google to rank specific, relevant passages from a particular page. This means if your webpage is optimized and organized, you can have a passage rank, helping boost the website. You’re going to want to make sure your content is organized into self-explanatory sections.
Videos
Videos are taking over the internet. In fact, they have been for years. Still, despite how often videos are viewed on the internet, 43% of internet users want even more video content. Search engines want more videos on your website as well.
We mentioned passages and snippets just a second ago. Google has the ability to also post videos as a snippet. Here are some things to focus on if you want to upload more videos to your website. You should organize your video into relevant sections, optimize your video for SEO, and provide a transcript for those hard of hearing or for those who can’t listen to the audio.
Search Intent
Keyword research is more than just finding words that people are searching for. You need to find relevant keywords and understand why users are searching for those terms. Is your keyword something people are searching for more information for, is it a product, or is it a service they’re looking for?
By finding this, you can tailor your content for what exactly it is your potential customers are searching for. This will also allow you to better optimize your content with related keywords and other content. By doing this, you have a better chance of ranking your website. You will also provide more valuable information to your website visitors.
We Can Help
If you’re looking to optimize your website the best way possible this 2021, our team here at R5 Management is here to help. We offer a wide range of SEO services to help your website rank higher on search engines. Contact us today to find out how we can help your website and your business.
