The labels and structure of your menu can have a significant impact on user experience and visitors to your site. The structure and navigational ease of your menu can help your site rank higher, boost traffic to your site, and help convert visitors into customers and leads. At R5 Website Management, we provide assistance with web design, maintenance, and many other website services that business owners today may face. Here are some menu design basics that can help your website climb the ranks and provide its visitors with a memorable and easy experience.
Descriptive Labels In Your Menu
Having descriptive labels in your menu is beneficial both for search engines and for visitors to your site. For search engines, navigation is the main area that shows relevance for a search term. And since that same navigation shows up on each page of your site, Google can clearly see that you are diligently and efficiently representing that topic.
Descriptive labels also help with the navigation of any visitors to your website. With descriptive labels for your navigation panel, visitors will find it easier to know who you are and what your company does or provides which, in turn, allows the visitor to find specific services or products on your site. And with descriptive navigation comes increased conversion and, additionally, making your site more SEO-friendly.
Limited Number Of Menu Items
When it comes to the creation and flow of your website’s menu, less is more. When creating your menu, it is important to limit the items listed to those most important, as well as keep the number of listed items under seven. This will help with your site looking and feeling clean and organized to any visitors, as well as help with concentrating attention on your site’s most important items, products, or services.
Additionally, simplicity is also beneficial for search engines and the ranking of your site. If your website is confusing or burdensome for any visitors to navigate, you can be certain that it will be equally so for any search engine also. Too many links can also dilute your site’s authority which would lead to it being transferred to some other site that is more collected and easier to process.
User-Friendly Language And Menu Navigation
While your website should be created and designed according to your industry, it is vital to consider the visitors to your site and how they might interpret or understand what you write. If you are using labels or phrases that take more than a second to understand, you may be running the risk of losing potential traffic. Thus, use terms that are descriptive but also user-friendly and easy to understand or associate with.
Your menu should also stand out to any visitors at all times. This can be achieved with the use of a color that contrasts with the background and is easily highlighted. Some sites also use unique placement for their menu, such as the left side of their website’s page. And while it is important to be creative with your menu and design, it is equally important to ensure that you don’t overdo it and create something that is not user-friendly or very visually appealing. Remember – less is more!
Contact Us For Your Website Management Needs
If you are interested in making your website and navigational menu shine, fill out our contact form and we will be sure to get back to you as soon as possible. We would love to set up a meeting and discuss your website and the different ways that together we can begin enhancing your online presence and conversion. Contact us now.