As a small business owner, you need to utilize every tool available to promote your business to stay afloat. GMB helps you get the most out of your online presence and is the key to getting customers on your website. Optimize your GMB listing to ensure your business appears in local searches and on the map if you want more traffic and revenue.
What is GMB?
GMB stands for Google My Business, a directory that lists results relevant to a Google search. Google is the world’s top search engine, so you want to ensure your business information appears on it. Google uses your GMB information to connect searchers with businesses nearby them. Customers can quickly find your contact information, hours, and critical services in one place when you use GMB.
How Do I Get More Traffic on GMB?
The way you set up your GMB listing influences your local rankings. Google uses three main categories when filtering the results in a local search. These include:
- Proximity of location
The proximity of your location to the person searching is significant. Google uses the information found on your GMB to filter the results appropriately. It uses the type of business you list yourself and the products and services you offer to determine if you are a suitable option for the person searching.
How Do I Optimize My Google Business Listing?
Claim your business listing
Many GMB pages are unclaimed or unmanaged. These businesses are not actively monitoring their page, maybe because they don’t know about it. When you don’t claim your GMB page, you miss out on improving mobile search results and may not appear on people’s searches.
Use Business Categories
It would be best to be as specific as possible when selecting your primary business category. You want to ensure Google classifies your business in the correct category.
Submit Your Business to Google Maps
Your business must be visible on Google Maps. Make sure that your GMB page lists your current address. You want people to find you and have accurate directors for your business.
Add Quality Images
Because we often judge a book by its cover, make sure to include quality, high-resolution photos in your GMB listing. Be sure to have a picture of the exterior of your building so that people will recognize it when they are trying to find you.
Include Relevant Information
There are necessary pieces of information that patrons of your establishment need to know before they arrive. Be sure to add details to your GMB page such as:
- House of operation each day of the week
- Acceptable forms of payment
- Q and A
- Parking Information
- Contact Details
Potential customers are less likely to do business with you if you have a low customer rating. Reviews increase your search presence and help build credibility. Respond to both positive and negative customer reviews professionally.
Can I Track My GMB Results?
Perhaps the best part about GMB is the insight it can give you for your online presence. It shows you how many times your page was searched and viewed. You can also track how many people called and visited your website through your GMB.
Do You Need SEO Help?
Updating your Google Business Profile can be challenging – especially with a busy schedule. If you need help with your SEO needs, our team at R5 Website Management is here to help. We offer a wide range of SEO services to help you get the most out of your website. Contact us today to find out what we can do for you.