Although most teams concentrate on producing new content, the truth is that managing content that has already been posted on your website can provide more, if not better, results. It’s likely that your website has a backlog of outdated information, including items that you published years ago and haven’t updated. And even though you may not monitor them, Google and your target audience might regularly find them. Your entire content marketing strategy could be severely hindered if it is found to be lacking or poor. Let’s examine some key areas that can be improved by updating your website’s older content.
Encourage Reader Loyalty
As mentioned before, readers, customers, and potential clients are most likely coming into contact with your out-of-date material, even if you are not. Maintaining current material across the board encourages reader trust and loyalty since it communicates that your overall goal is to provide guidance through valuable and beneficial content and not just to create content for the sake of remaining “fresh.”
By providing your loyal readers with high-quality content, you ensure they remain hungry for more. It is also your responsibility to guarantee that the content you provide them is not a dead-end journey for your readers. Leave them excited and motivated to return for more, valuing you and your site as a trustworthy and up-to-date source that can be relied upon repeatedly.
Increase Your Number Of Quality Backlinks
Once your blog content is completely updated, it will once again be relevant and exciting to your audience. With updated content, your website is in prime condition and can steal your competitors’ backlinks if you are the first in your industry to update a post on a specific topic or issue that is in question.
The reason for this is simple – outdated content is not something that external websites want to be linked with. For example, suppose your web content has been updated to reflect trending and updated facts of today while your competitor’s posts and facts are outdated. In that case, your site will be viewed and categorized as more desirable, relevant, and trustworthy, leading to greater and better leads, backlinks, and search engine optimization results.
Remain Current With SEO Best Practices
Understanding and applying the best practices for search engine optimization is crucial. Carefully consider your headers, blog structure, links, and images to ensure you’re matching the ranking elements that Google is continuously searching for.
The industry norms for blogs are constantly evolving and changing, so what you might have practiced in 2017 differs from what is recommended today. For instance, SEO best practices of 2010 might have suggested you build black hat links and keyword stuff, two practices that might cause Google to hit you with a penalty today. An excellent approach to ensure that older material is SEO-friendly today is constantly reviewing and updating it to reflect the best practices and current standards.
R5 Website Management Provides Reliable Web Support And Marketing
Updating your site’s out-of-date blog posts and content is not as difficult as you might think. Especially when it is done consistently and with the help of a reliable and experienced team such as the one at R5 Website Management. Our trusted strategies and proven results provide local business owners with valuable web support and online marketing that helps to improve their online presence and boost their business success. For more information or a custom pricing guide, please contact us today.
